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info@mavolos.com
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There are 10 million more weekly podcast listeners than the 69 million Netflix account owners in the U.S.

Turn your thoughts into thought leadership.

 

 

Elevate your brand, enhance lead generation, and monetize your content through a holistic approach encompassing podcast interviews, podcast advertising, and podcast repurposing with our multifaceted services. 

We provide podcast services in three distinct areas

Brands collaborate with us to grow their audience, then transform podcasts into repurposed content and effectively monetise their podcast content.

Podcast Interviews

Podcasts are one of the fastest-growing media channels in the world – making them the ideal place to share your message and drive awareness and interest in what you do. Our team’s industry knowledge and vast network are used to successfully secure quality podcast interviews. We have spent years specialising in interview booking for business owners, entrepreneurs, coaches and authors.

Podcast Advertising

Podcast advertising conversion rates continue to be on par with or outperform other digital channels. Podcasting is a slightly more expensive channel, but yields higher results and high return on ad spend (ROAS). Purchase rates are higher after being exposed to a podcast advert.

Podcast Repurposing & Sharing

Repurposing your podcast interviews t into new brand new formats as part of your strategic marketing plan helps to helps to expand reach whilst cutting creative production costs. By repurposing podcast interviews into blog posts, customer stories, case studies and lead magnets, you can expect to improve your SEO, strengthen domain authority, enhance memorability and expand your reach.

Solve Problems

3X the value of each podcast interview

Our writers take your audio and repurpose it into marketing content to help you grow. With your podcast at the center of your content strategy, we’ll help you quickly develop content assets based on work you’ve already done.

By advertising with podcasts, you are guaranteed to reach individuals who are avid podcast listeners and know what podcasts are.

We offer two kinds of podcast ads: show-specific host-read ads, voiced by series talent, and listener-targeted ads. Our podcast advertising combines a best-in-class targeted audience marketplace with host/producer read show selections. Right now we offer a collection of shows across comedy, self-help, sports, health, and fitness, news, true crime, ad more.

Expect results that look like this

Generate Inbound Opportunities

  • Create valuable content to bring awareness and inbound revenue.

Shorten Sales Cycle

  • Bring warm leads that already trust you and your company.

Increase Win Rate

  • Use the trust equity your content generates to close more deals.

Find Channel Partners

  • Have channel partners find you and build win-win relationships.

Lower Your CAC

  • Grow your brand and reduce the cost of acquiring new customers.

Highly Targeted Growth

  • Use your audience to reach and nurture relevant prospects.

FAQs

How do podcast interviews work?

We do all the leg-work involved in booking you as an expert guest onto quality podcasts. All interviews will be on shows within your areas of expertise and with your target audience type. We only book well-established podcasts that are consistently producing good quality content and interviews. We only work with hosts who backlink your episode to their personal website, social media, and/or audio streaming platforms…we don’t want you missing out on those valuable SEO benefits.

How does the podcast targeting work?

We can target listeners by age, gender, income, education level, marital status, geography, and more. If you are looking to reach millennial moms earning £75k per year we can target them. We start with deterministic data that ties back to the specific IP address downloading a given episode of a podcast, supplemented with probabilistic data from industry-leading surveys, panels, and audience sampling.

Our targeted audience marketplace works across three data providers in Neustar, Claritas, and Experian using deterministic data sets or past actionable behavioural, psychographic, and demographic information based on IP matching of listeners. Right now we have 800+ series participants and 10,000+ targetable segments across the U.S.

How does podcast repurposing and sharing work?

It’s a blend of both content production using the podcast interview and then distribution. With your podcast at the center of your content strategy, we’ll help you quickly develop content assets based on work you’ve already done. We can help you stand out with unique podcast website pages for each new episode, extend the life of archive episodes while keeping your blog fresh or getting in you front of new audiences and expand your thought leadership on social media.

What podcast ad types do you offer?

We offer two kinds of podcast ads: show-specific host-read ads, voiced by series talent, and listener-targeted ads. While many campaigns combine both kinds of spots, you are in control. We will work with you to build the best podcast campaign for your needs. With more than 1,000 shows in our targeted pool and network of shows, we have a huge range of options to build the most robust podcast campaign possible.

Let’s Collaborate

Ready to work together?